Call Tracking & Marketing · Live now · Updated 2026-05-15
ClaireAI × CallRail
CallRail attribution, preserved through Claire.
What is the ClaireAI × CallRail integration?
The ClaireAI × CallRail integration preserves your existing call-tracking attribution — Google Ads, SEO landing pages, paid social, Local Services Ads, GMB calls — end-to-end through to the intake record and conversion event. Every call routed through a CallRail tracking number lands at Claire still wearing the originating source, campaign, keyword, landing-page ID, and visitor session; those fields write to your practice management system or intake CRM as part of the lead record so reporting is attribution-accurate by source. When the call qualifies (or the retainer signs), CallRail fires the conversion event back to Google Ads, Meta, or your preferred ad platform with accurate cost-per-qualified-lead and cost-per-signed-case attribution — eliminating the "we paid for a missed call" gap that plagues traditional voicemail-and-callback firms and inflates apparent ad cost. Setup is a forwarding rule on your existing CallRail numbers; existing tracking remains the source of truth and no number porting is required.
Sync map
What does ClaireAI sync to CallRail?
How it works
How does ClaireAI work with CallRail?
01
CallRail source preserved through Claire
Calls forwarded from CallRail tracking numbers arrive at Claire with source, campaign, keyword, and landing-page ID intact. Those fields write to the intake record in your CRM.
02
Conversion events fire on qualification
When Claire qualifies a lead (or it signs), CallRail fires the conversion event back to Google Ads, Meta, or your preferred platform — with the right cost attribution.
03
True cost-per-signed-case reporting
Because every Claire-handled call is logged with qualification outcome and full CallRail attribution, your marketing dashboard reports actual cost-per-signed-case by source — not just cost-per-call.
Setup
How long does CallRail setup take?
Under an hour for most U.S. law firms. No IT involvement required.
- 01
Sign in to CallRail with an admin account and approve the OAuth scope ClaireAI requests.
- 02
In the ClaireAI Control Room, open Settings → Integrations → CallRail. Paste your CallRail account name and click Connect.
- 03
Map your CallRail custom fields to Claire's intake schema. Most firms accept the defaults; personal-injury, criminal, and family-law presets ship out of the box.
- 04
Run a test call. New tracked calls land in CallRail within 5 seconds of hang-up. You're live.
FAQ
CallRail integration questions, answered.
Does ClaireAI break our CallRail attribution?
No. Claire receives calls forwarded from CallRail tracking numbers with source, campaign, and keyword intact. Those fields flow into the intake record so attribution is preserved end-to-end.
Will conversion events fire correctly?
Yes. Claire signals lead qualification (and retainer-signed events where applicable) back to CallRail, which forwards the conversion to your ad platforms — restoring the connection traditional missed-call setups break.
Do we keep our existing CallRail numbers?
Yes. No porting required. You add a forwarding rule from CallRail to Claire's number; your tracking numbers, sources, and dashboards stay exactly as configured.
How long does CallRail integration setup take?
Most firms are live with CallRail inside an hour: OAuth or API-key connection (under 5 minutes), field mapping with our team (20–30 minutes), test calls (15 minutes), then go-live on real traffic. No IT involvement required on the firm side.
See Claire push a real call into CallRail.
Book a 20-minute walkthrough. We'll run a live test call against your CallRail sandbox.
Book a demo