How a script is structured
Every script has four blocks: greeting, conflict screen, qualification, and disposition. The greeting and disposition are short and rarely edited. The conflict screen runs verbatim and cannot be removed — it satisfies Model Rule 1.18 by capturing minimal information until consent is given. The qualification block is where you spend your editing time.
Edit a script
- Open Intake → Scripts. Pick a practice area from the left rail.
- Click any question to edit the wording. The right panel shows the question type (open-ended, yes/no, date, dollar amount).
- Use the toggle on each question to mark it Required or Optional.
- Drag questions to reorder. Use the Skip logic button to branch based on prior answers.
- Click Save. The change is live within 30 seconds — confirm with a test call.
Sub-practice templates
For personal injury, the base script covers the universal questions (date of incident, fault, injuries, prior representation). Sub-practice templates extend it: MVA adds questions about insurance carriers and police reports; slip-and-fall adds property owner and witness questions; dog bite adds breed, prior bite history, and animal control reports.
Skip logic
Skip logic lets you keep the script short for callers who would never qualify. Example: if statute of limitations is 4 years and the caller says the incident was 6 years ago, skip directly to a polite decline — there's no point asking 12 more questions about an unviable matter.
Frequently asked questions
Can I A/B test different scripts?
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Yes. Under Intake → Scripts → Experiments, you can split traffic between two scripts (e.g. 50/50) and compare qualification rates and close rates over a chosen window.
What happens if a caller refuses to answer a question?
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ClaireAI politely re-asks once, then moves on. The unanswered question is logged in the call detail as Skipped — caller declined.
Author
Tiago Strammiello
Founder, ClaireAI
Tiago leads product at ClaireAI. He has spent the last three years building telephony and intake systems for U.S. law firms.